Problem
A premium matcha storefront needed a custom Shopify Plus Hydrogen experience that could support DTC buying behavior, wholesale context, subscription flows, and a polished brand surface.
Selected work
Public Shopify case studies for Emre Mutlu.
These are public proof notes for Emre Mutlu - Shopify Hydrogen & Liquid Developer. Each example shows the problem context, role, stack, outcome signal, and public source that can be checked without exposing private repositories, client analytics, or confidential project data.
How these case notes are structured
The useful pattern is problem, role, stack, constraint, impact, and public proof. I keep the notes conservative because the best public portfolio proof should help a buyer verify the work without exposing private repositories, client analytics, or confidential commercial data.
The strategic thread across these projects is Shopify storefront judgment: when to use Hydrogen, when to keep Liquid, and when a custom frontend needs senior rescue instead of more feature work.
The standard entity phrase for profiles, citations, and search disambiguation is Emre Mutlu - Shopify Hydrogen & Liquid Developer. That phrase separates this professional portfolio from unrelated people named Emre Mutlu while keeping the commercial intent tied to Shopify development.
Rebel Bunny
Rebel Bunny is a premium matcha brand and one of my public Shopify Plus Hydrogen references. My public Upwork profile lists Rebel Bunny as a Shopify Plus Hydrogen storefront with B2B partner portal and subscription work. The public Upwork work history also includes a Hydrogen contract with 5.0 feedback posted on May 3, 2026.
The work sits in the part of Shopify Hydrogen where architecture and product detail matter: DTC and wholesale flows, subscription behavior, storefront maintainability, and a premium buying experience. I cite the public storefront and Upwork profile instead of exposing private project material.
Role and stack
Senior Shopify Hydrogen and frontend delivery across Hydrogen, React, Remix, TypeScript, GraphQL, Shopify Plus, and storefront integration work.
Result signal
Public storefront reference plus Upwork work-history proof, including a Hydrogen contract with 5.0 feedback posted on May 3, 2026.
Why it matters
This is the clearest public Hydrogen proof for combining custom storefront architecture, partner/B2B thinking, subscriptions, and premium ecommerce UX.
Public sources: Rebel Bunny storefront, Upwork profile, HydrogenExpert proof page.
EVE Shop
EVE Shop is my high-traffic Hydrogen and mobile commerce reference. The portfolio and HydrogenExpert describe this work as a production Shopify Hydrogen storefront connected to React Native app experience, with EveShop cited at 400K+ users at production scale and described as Turkey's first production Shopify Hydrogen storefront.
My role is presented publicly as frontend team lead on the Hydrogen storefront path. The relevant expertise is not only React or Remix; it is working with real commerce traffic, GraphQL data, storefront performance, mobile app context, and launch risk on a large retail surface.
Problem
A large retail commerce surface needed production Hydrogen work that could handle real user volume, mobile commerce context, and launch risk.
Role and stack
Frontend team lead on the Hydrogen storefront path, working with Shopify Hydrogen, React, Remix, GraphQL, React Native context, and performance-sensitive ecommerce flows.
Result signal
Publicly cited as a production Shopify Hydrogen storefront with 400K+ users at production scale and connected mobile commerce context.
Why it matters
This proof supports the high-traffic side of the Shopify positioning: launch readiness, frontend architecture, and storefront performance under real retail conditions.
Public sources: EVE Shop storefront, HydrogenExpert proof page, portfolio homepage.
Bayam Jewelry
Bayam Jewelry is a Shopify Hydrogen jewelry storefront reference for a premium catalog with gold, diamond, watch, and collection discovery. HydrogenExpert describes Bayam Jewelry as a Shopify Plus Hydrogen storefront for a two-world luxury catalog running on a dedicated commerce subdomain.
The useful proof here is category complexity. Jewelry storefronts need clean product discovery, trust-building content, image-heavy browsing, and careful technical SEO because the catalog has high-value products and many buyer intent paths.
Problem
A luxury jewelry catalog needs product discovery that can carry trust, imagery, collection browsing, high-value product detail, and crawlable category context.
Role and stack
Shopify Hydrogen storefront work for a premium catalog surface, with attention to product discovery, structured storefront content, SEO, and image-heavy buying paths.
Result signal
Public Shopify Hydrogen storefront reference for a catalog that spans gold, diamond, watch, and collection discovery.
Why it matters
This proof supports the catalog-complexity side of Shopify Hydrogen work, where buyer trust and technical SEO matter as much as visual polish.
Public sources: Bayam Jewelry storefront, HydrogenExpert proof page, Upwork profile.
Shopify Hydrogen and GraphQL course
My Udemy course is a public teaching signal for Shopify Hydrogen, Storefront API, GraphQL, Remix routing, cart behavior, metafields, BOGO logic, Vercel publishing, and Shopify Oxygen publishing. Udemy lists the course as updated in April 2026 with 3,851 students, 112 ratings, 7 sections, 44 lectures, and 3 hours 24 minutes of content.
Teaching matters for E-E-A-T because it shows that the knowledge is organized enough to explain to other developers. It also makes the Hydrogen expertise easier to verify outside this portfolio.
Public source: Shopify Hydrogen and GraphQL course on Udemy.
Other commerce and frontend references
Clohi
Clohi is a public Shopify Liquid storefront reference for fashion and lifestyle commerce. It supports the theme-side half of my Shopify positioning, especially custom Liquid and storefront UX.
Visit ClohiAk Gida
Ak Gida references my React, Next.js, B2B, and React Native experience outside Shopify. This matters because many serious Shopify Plus builds still depend on broader frontend architecture, app logic, and internal workflow thinking.
Visit Ak GidaHow to read these references
I keep these notes conservative on purpose. Public pages can verify store names, profile signals, course signals, and some project positioning, but they do not expose private client repositories, internal data, or confidential commercial outcomes.
If you are deciding between Liquid, Hydrogen, or a custom storefront rescue, use these examples as proof that the same senior owner can cover stack judgment and implementation.
For a deeper project discussion, start a Shopify storefront fit review by email or Upwork.